first_imgCOROS Wearables is introducing World Marathon Record Holder Eliud Kipchoge to its pro athlete ambassador roster. In addition to an individual sponsorship of Kipchoge, COROS will also become the official GPS Watch partner of the NN Running Team, which includes some of the top track and road runners in the world (including Eliud Kipchoge).This announcement is seen to mark a massive stride forward for the young wearables brand, as it looks to cement itself as a ‘leader in performance-focused technological innovation for the endurance athlete.’“Eliud is perhaps the greatest runner of our generation if not all time, a talent like his does not come around too often, and we could not be prouder to partner with such an inspiring athlete,” said COROS CEO Lewis Wu.He continued, “It’s an honour for COROS technology and products to be used by the best runners in the world including Eliud. His mantra of ‘No Human is Limited’ and the COROS slogan ‘Explore Perfection’ are the perfect fit.“The partnership also opens up possibilities to bring Eliud’s experience in running and training to the COROS platform – together building better products for runners and athletes globally.”Valentijn Trouw, Performance Director of Global Sports Communication, the management agency of Eliud Kipchoge and the NN Running Team said, “We are excited to welcome COROS as a new partner to Eliud Kipchoge and the NN Running Team.“It is in our DNA to aspire for longevity. For our athletes, we seek a long-term career with hopefully much success along the way. For our partners, we aim for long-term mutually beneficial relationships with the aim of making each other stronger. We believe today’s announcement fulfils both of these missions.”COROS has reported significant growth since its first GPS watch launched in 2018 and feels that ‘the time is now right for a partnership of this magnitude.’NN Running Team will be supplied with COROS watches and will be providing detailed feedback in return. A release from the company added… ‘It’s our ambition to learn from each other and continue to improve as a team. It’s our objective that our partnership will not just aid elite athletes but will deliver benefits to running enthusiasts all over the world.’Eliud Kipchoge will take on a special role in the partnership as a COROS Pro Athlete Ambassador. He said, “I am proud to announce our new partnership with COROS and I look forward to working together with their development team. I will be giving feedback from my daily experiences with their products.“I hope this will contribute to the development of the products and enhance the running experience for runners all around the world. I support the development of the sport and believe that watches can help us obtain crucial insights into our training. I hope our partnership will add a new dimension and bring joy to people’s running experience.”Valentijn Trouw added, “As a team, we look for partnerships in which we contribute to each other. COROS is developing quickly and we believe this is the right time to partner together, to learn from each other and to grow as a team towards a great future in which not only elite athletes will benefit, but runners on every level can benefit from this partnership.”As the strangest year in recent history comes to a close, Eliud Kipchoge and the NN Running Team have their eyes set on more racing opportunities and the Olympic Games in Tokyo. The athletes will wear the COROS PACE 2 Premium GPS Sports watch. This is billed as the lightest GPS Watch on the market at just 29g and designed with a focus on road Relatedlast_img